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2. Careers in dairy: Adolescents perceptions and attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beecher, Marion (author), Gorman, Monica (author), Kelly, Paida (author), and Horan, Brendan (author)
- Format:
- Online journal article
- Publication Date:
- 2018-10-23
- Published:
- Ireland: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10879
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 29(5) : 415-430
- Notes:
- 15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector. Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs). Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms. Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal. Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming. Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
3. Challenging the urban–rural dichotomy in agri-food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shellabarger, Rachel M. (author), Voss, Rachel C. (author), Egerer, Monika (author), Chiang, Shun-Nan (author), and University of California, Santa Cruz
- Format:
- Journal article
- Publication Date:
- 2018-10-17
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10316
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 91-103
- Notes:
- 13 pages., Via online journal., The idea of a profound urban–rural divide has shaped analysis of the 2016 U.S. presidential election results. Here, through examples from agri-food systems, we consider the limitations of the urban–rural divide framework in light of the assumptions and intentions that underpin it. We explore the ideas and imaginaries that shape urban and rural categories, consider how material realities are and are not translated into U.S. rural development, farm, and nutrition policies, and examine the blending of rural and urban identities through processes of rural deagrarianization and urban reagrarianization. We do not argue that an urban–rural divide does not exist, as studies and public opinion polls illustrate both measured and perceived differences in many aspects of the lived experiences that shape our individual and collective actions. Ultimately, we suggest that the urban–rural divide concept obscures the diversity and dynamism of experiences each category encompasses. Additionally, it ignores the connections and commonalities that demand integrative solutions to challenges in agri-food systems, and draw attention to the power relations that shape resource access and use within and across urban and rural spaces.
4. Consumer perceptions of green industry retailers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03-26
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 213-222
- Notes:
- 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
5. Consumption exposure on Facebook: what do we share in the online environment?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- GRIGORE (ISBĂŞOIU), Alexandra- (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Romania
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06932
- Journal Title:
- 8(2) : 63-83
6. Development of agricultural statistics from design to publications of data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Laczka, Éva (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Hungary: Statistika: Statistics & Economy Journal
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07557
- Journal Title:
- Statistika: Statistics & Economy Journal
- Journal Title Details:
- 95 (2): 68-78
7. Differences in Inflorescence Numbers and Endogenous Gibberellic Acid Levels in ‘Afterglow’ Bougainvillea
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chng, Mun Wye (author) and Moore, Kimberly A. (author)
- Format:
- Journal article
- Language:
- International
- Publication Date:
- 2020-12-01
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12048
- Journal Title:
- Hort Technology
- Journal Title Details:
- Vol. 30, issue 6
- Notes:
- 4 pages, via Online journal, Bougainvillea (Bougainvillea sp.) plant inflorescence number will vary in response to multiple cues such as changes in temperature, water, light intensity, pruning, and photoperiod. Previous research reports that the application of plant growth regulators (PGRs) to bougainvillea grown under varying photoperiods improved inflorescence number, probably as a result of changes in gibberellic acid (GA) levels. There are many bioactive plant GAs, but we chose to investigate differences in gibberellic acid 3 (GA3) levels and inflorescence number in response to the application of ethephon (2-cholorethylphosponic acid) or abscisic acid (ABA) to ‘Afterglow’ bougainvillea (Bougainvillea ×buttiana) grown under 14-hour photoperiod [long-day (LD)] conditions. Plants were 5 inches tall with seven visible lateral nodes and were grown in a greenhouse in 4-inch pots filled with 5-mm coarse aquarium zeolite. Ethephon was applied as a foliar spray at 0.05, 0.07, 0.10, 0.15, or 0.20 mg/plant. ABA was applied as a soil drench at 1, 1.5, 3, 6, 8, or 10 mg/plant. Endogenous levels of GA3 were measured 1 and 48 days after treatment to calculate the change in GA3 (∆GA3). A short day (SD) control of 8 hours was included to measure differences in inflorescence number and ∆GA3 between photoperiods. ‘Afterglow’ plants grown under SD conditions had the greatest decrease in ∆GA3 (–1.09 µg·g–1) over 48 days and the most inflorescences (10.6) compared with LD control plants with a decrease in ∆GA3 of –0.09 µg·g–1 and fewer inflorescences (1.0). Plants grown under LD conditions and treated with 0.05 mg/plant ethephon had inflorescence numbers (9.6) and levels of ∆GA3 (–0.74 µg·g–1) similar to the SD control. As ethephon rate increased to more than 0.05 mg/plant, inflorescence number on LD plants decreased and ∆GA3 increased. Exogenous ABA rates of 1 mg/plant produced inflorescence numbers (1.4) and ∆GA3 (–0.10 µg·g–1) similar to the LD control. As the rate increased, ∆GA3 increased and inflorescence number decreased. Plants treated with ABA rates of 3 mg/plant and more were defoliated and had no inflorescences.
8. Environmental threat appeals in green advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hartmann, Patrick (author), Apaolaza, Vanessa (author), D'Souza, Clare (author), Barrutia, Jose M. (author), and Echebarria, Carmen (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07027
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 33(4) : 741-765
9. FarmHer: Syngenta celebrates women in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syngenta (author) and G&S Business Communications (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
- Notes:
- 4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
10. Is your product really green? A content analysis to reassess green advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Segev, Sigal (author), Fernandes, Juliana (author), and Hong, Cheng (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07032
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 45(1) : 85-93