11 pages., This paper was initiated in order to find the usage and relevance of theInformation and Communication Technologies(ICT) by the smallholder farmers of the Umzimvubu Local Municipality of the Eastern Cape Province in South Africa. A survey questionnaire was then developed to collect the relevant data from randomly selected six villages of Umzimvubu Local Municipality targeting 138 respondents. The questionnaires structure employed both closed and open-ended questions that were administered using a face to face interview, conducted on the sample population in each village. There seems to be a correlation between ICT usage and the economies of scale in agricultural development, where smallholder farmers tend to use less of highly modernized ICT, while commercial large scale farmers use more of the modernized ICT. This disparity amongst farmers is exacerbated in many areas by the differing support systems employed by the public extension services.
Pilar, Ladislav (author), Kvasnickova, Lucie (author), Gresham, George (author), Polakova, Jana (author), Rojik, Stanislav (author), and Petkov, Rosen (author)
Format:
Journal article
Publication Date:
2018-09-30
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10283
via online journal, The amount of European farm acreage devoted to organic foods has been increasing each year over the past three decades, as farmers strive to meet consumer demand for these products. To understand what factors drive this demand, researchers have focused on the end customers' perception of organic food and their motivations to purchase it. The standard research methods are questionnaires and literature review; however, these tend to be expensive, time consuming, or involve work with secondary data. This paper compares 14 studies carried out using standard research methods with the results of a social network analysis based on 344,231 posts by 73,380 Instagram users. The result of the comparison shows that in the case of organic food, the characteristic of "healthy" is the most important one to customers, both based on questionnaire surveys and the social network analysis. Moreover, based on these two analyses, 4 key areas can be identified as factors that are important to customers buying organic food: (1) health consciousness, (2) ecological motives, (3) tasty and (4) hedonism. As the results indicate, social network analysis can be considered a method with a high potential for gaining a greater insight into customers' perceptions.
