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12. Explore consumers’ willingness to purchase biotechnology produced fruit: an international study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heng, Yan (author), Yoon, Sungeun (author), and House, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2021-11-21
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12399
- Journal Title:
- Sustainability
- Journal Title Details:
- V. 13, N. 22
- Notes:
- 10 pages, While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase, particularly on an international level, is limited. This study aims to identify driving factors for respondents’ willingness to purchase fresh fruit produced with biotechnology, using an international survey conducted in the US, Canada, UK, France, and South Korea. While the overall willingness to purchase biotechnology produced fruit is low across countries, French consumers have the highest rate of willingness to purchase biotechnology produced fresh fruit among studied countries, followed by South Korea. The factors influencing respondents’ willingness to purchase include demographics, lifestyle, and shopping behavior. While respondents behave differently across countries, factors like environmental awareness, self-reported healthiness, and habits of eating away from home, have been found to enhance the willingness to purchase biotechnology produced fruit across countries.
13. Fellow cows and conflicting farmers: Public perceptions of dairy farming uncovered through frame analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jackson, Amy (author), Green, Martin J. (author), and Kaler, Jasmeet (author)
- Format:
- Journal Article`
- Publication Date:
- 2022-11-17
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12743
- Journal Title:
- Frontiers in Veterinary Science
- Journal Title Details:
- V. 9
- Notes:
- 9pgs, Divergence in opinion over how farm animals should be cared for is creating a disconnect between livestock farming and the public that risks a loss of “social license” to farm. One proposed solution for the dairy farming community is to engage more constructively with the public to develop a shared vision of the industry's future; however, farmers and veterinarians remain reluctant to validate public opinions on farm animal care, in particular, often viewing them as naïve or impractical. Understanding the interpretive frames through which people make sense of dairy farming could help the dairy farming community engage more constructively with public opinion, thereby reducing conflict and providing opportunities to change communication or practice. Hence, frame analysis was conducted on transcripts of 60 face-to-face interviews with members of the UK public, first defining frames using reflexive thematic analysis, then considering the effect of these frames on those holding them. The results showed that dairy farming was mainly characterized by two entities: the cow and the farmer. Three frames were developed for the cow: she was perceived as i) enduring, which induced a sense of moral responsibility for her well-being among participants; ii) a fellow or companion, which led to feelings of a shared or parallel life with her; and iii) a force of nature, where the cow's connection with the natural world and “otherness” was appreciated, or even longed for. These connections were unexpectedly widespread within the sample, with many participants simultaneously holding two or even three frames. The farmer was seen through two frames: i) traditional; or ii) modernizing, but both frames had positive and negative narratives depending on the perceived care of the cow, causing confusion or even conflict about the care the farmer actually delivered. These findings provide new insights into the interpretive lenses through which the public makes sense of the dairy cow and her care, not least the bond the public themselves feel with the animal. They offer fresh opportunities for the dairy industry to improve engagement through more reflexive communication or modification of farming practices to better fit societal expectations about dairy cow welfare.
14. Impacts on food policy from traditional and social media framing of moral outrage and cultural stereotypes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Small, Virginia (author) and Warn, James (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- United States: Springer Nature B.V. 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12228
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 37, iss. 2
- Notes:
- 16 pages, Food policy increasingly attempts to accommodate a wider and more diverse range of stakeholder interests. However, the emerging influence of different communities and networks of actors with localized concerns and interests around how food should be produced and traded, can challenge attempts to achieving more open, sustainable and globally-integrated food chains. This article analyses how cultural factors internal to a developed country can disrupt the export of food to a developing country. A framing analysis is applied to examine how activists using social media to interact with the traditional news media in Australia were able to inflame public opinion and provoke outrage to disrupt the policy agenda. The paper contains a case study analysis of the media controversy in 2011 around the slaughter of beef cattle in Indonesian abattoirs and the subsequent banning of live cattle exports to Indonesia by Australia. The analysis draws on the theory of binary cultural oppositions to examine how practices in relation to the slaughter of beef cattle in Indonesia were reframed, through extensive media coverage of moral outrage into a critique of the values and cultural practices of Indonesian society.
15. Incorporating attitudes into the evaluation of preferences regarding agri- environmental practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mariel, Petr (author) and Arata, Linda (author)
- Format:
- Journal article
- Publication Date:
- 2021-08-07
- Published:
- United States: John Wiley & Sons Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12348
- Journal Title:
- Journal of Agricultural Economics
- Notes:
- 22 pages, Many stated preference studies have shown that individuals’ attitudes play an important role in explaining their behaviour and helping to disentangle preference heterogeneity. When responses to attitudinal questions are introduced into discrete choice models, a suitable approach that corrects for potential endogeneity must be adopted. We use a discrete choice experiment to analyse the preferences of residents regarding the use of agri-environmental practices in the peri-urban area of Milan (Italy). A detailed analysis of these preferences is relevant for policymakers as farmers on the peri-urban fringe are often asked to provide environmental services to urban-dwellers. We apply a latent class model that we extend to include indicators of individuals’ attitudes towards the relationship between agriculture and the environment. Besides the application of the control function approach to deal with endogeneity, our main contribution is the use of a refutability test to check the exogeneity of the instruments in the agri-environmental setting. Our results show that attitudinal indicators help to disentangle the preference heterogeneity and that the respondents’ willingness-to-pay distribution differs according to the indicators’ values.
16. Most Americans accept genetic engineering of animals that benefits human health, but many oppose other uses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-08-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10307
- Notes:
- 13 pages., Online via Pew Research Center, Washington, D. C.
17. No health risks from GMOs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Novella, Steven (author / Yale University School of Medicine)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11644
- Journal Title:
- Skeptical Inquirer
- Journal Title Details:
- 38(4)
- Notes:
- 5 pages., Author concludes that "genetic information is easy to portray as a new and scary technology, but fearmongering is largely based on misinformation, a misunderstanding of evolution and our place in the natural world, and vague fears of contamination. In reality, GMO safety testing is extensive and has not uncovered any safety concerns for current GMOs. There are other issues with GMOs that are worth discussing, but fears of adverse health effects are not legitimate." Cites a review of research ty the European Commission in 2010: "The main conclusion to be drawn from the efforts of more than 130 research projects, covering a period of more than 25 years of research and involving more than 500 independent research groups, is that biotechnology, and in particular GMOs, are not per se more risky than e.g. conventional plant breeding technologies."
18. On the acceptance of animal production in rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stefan Mann (author) and Hans Kogl (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10182
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 20(3): 243-252
- Notes:
- 10 pages., Via online journal., In 18 East German municipalities, nine of them with a planned pig production site and the other nine with an existing pig production site, a survey was carried out on the factors influencing the acceptance of pig production. The influencing factors examined were the personal attitude on particular aspects of pig production, socio-demographic characteristics, the personal involvement in local decision-making, the size of livestock and the production technology. As a result, existing production sites are perceived more positively than planned sites, without any influence of size and production technology. The difference may be explained by the fact that planned sites are evaluated in respect to economic arguments as jobs and income (market goods), while existing sites are rather evaluated in respect to environmental factors (public goods). For new investments the results lead to the recommendation to emphasize its economic aspects, to integrate the investor socially in the rural community and to apply technology that prevents pollution for the neighborhood. More importantly, the results show the shortcomings of a “top down” approach and the indispensability of endogenous resources in regional development.
19. Persuasive effects of metaphors regarding gene-editing in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Nellie (author), Meyers, Courtney A. (author), Li, Nan (author), Doerfert, David L. (author), and Mendu, Venugopal (author)
- Format:
- Conference paper
- Publication Date:
- 2022
- Published:
- United States: Journal of Applied Communications
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12581
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 1
- Notes:
- 21pgs, Gene-editing provides an opportunity to address the significant challenges of population growth and climate change that impact food production. Given the important role of gene-editing in our food system, exploring opportunities to persuade public acceptance of the technology is needed. The purpose of this study was to investigate persuasive effects of metaphorical concepts regarding gene-editing in agriculture. The Elaboration Likelihood Model was used as the conceptual framework. Metaphors stand to influence public acceptance because metaphors encourage issue-relevant thinking and enhance persuasion. A quantitative, randomized, between-subjects, experimental research design was delivered via an online survey to a nationally representative sample of U.S. residents. The manipulation was four mock news articles differentiated by metaphorical concept for gene-editing in agriculture (creation versus text editor versus tool versus control). Even when controlling for confounding variables, the results indicated no significant differences between the treatments on issue-relevant thinking or willingness to share the article on social media. Future research should explore the impact of metaphorical concepts on attitude and other behavioral outcomes associated with elaboration.
20. Poll: How does the public think journalism happens?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10306
- Journal Title:
- Columbia Journalism Review
- Notes:
- 8 pages., Via online., Results of a national poll for Columbia Journalism Review in partnership with Reuters/Ipsos.
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