12 pages, eOrganic, the Organic Agriculture Community of eXtension, has conducted webinars on organic farming research for over a decade. I examined questions asked by farmers and university researchers or educators during 52 webinars presented 2015–2017. A higher proportion of questions asked by farmers than questions asked by researchers/educators were about risks, benefits, and problem solving, and the farmers' questions contained many innovative ideas about production. A higher proportion of researcher/educator questions than farmer questions related to details of research studies, though farmers also posed questions about research methods. This article contains suggestions about tailoring research presentations to farmer audiences and confirms the mutual benefits of collaborations between farmers and researchers.
Nair, P.K.R. (author) and Nair, Vimala D. (author)
Format:
E-book
Publication Date:
2014
Published:
International: Springer International Publishing, Switzerland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10617
Notes:
142 pages., via UI online catalog., Intended primarily for early career professionals as students, scientists, and scholars in agriculture and natural resources. Addresses their trials, tribulations, and frustrations in authoring scientific publications in English language.
Krause, Amber (author), Meyers, Courtney (author), Irlbeck, Erica (author), and Chambers, Todd (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08142
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 26 pages.
Barton, Elizabeth T. (author), Barton, Emily A. (author), Barton, Susan (author), Boyer, Cheryl R. (author), Brosnan, Jim (author), Hill, Paul (author), Hoyle, Jared (author), Reid, Judson (author), Seger, Jamie (author), Stafne, Eric (author), and University of Delaware
University of Virginia
Kansas State University
University of Tennessee
University of Washington
Cornell University
Ohio State University
Mississippi State University
Format:
Journal article
Publication Date:
2017-04
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10445
10 pages., Via online journal., We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.
