Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10517
Notes:
217 pages., Pages 199-209 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages., (p. 205) "The significant role of the social sciences in educating and training professionals and managers - who will be working in many sectors - should not be underestimated. Social science knowledge provides the fundamentals for understanding individual and organizational behaviour, and provides key methods for analysis and action."