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172. What the adoption literature can teach us about social media and network effects on food choices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zilberman, David (author) and Kaplan, Scott (author)
- Format:
- Paper
- Publication Date:
- 2014
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07636
- Notes:
- Selected paper presented at the 2014 AAEA/EAAE/CAFS joint symposium: Social networks, social media and the economics of food, Montreal Canada,May 23-24, 2014. 13 pages.
173. What workers think: communication needs assessment for Latino farm and nursery workers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ginsburg, Ariel (author) and Morales, Dionisia (author)
- Format:
- Research report
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
- Notes:
- Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.
174. What's on the horizon for e-connectivity in rural America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- summary report
- Publication Date:
- 2018-04
- Published:
- USA: Farm Foundation, Oak Brook, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09871
- Notes:
- Via website. 3 pages., Report of discussion at four E-Connectivity Listening Sessions organized by the Farm Foundation in collaboration with five other public agencies and related organizations.
175. What's your food brand's digital IQ?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hennessy, Maggie (author)
- Format:
- Article
- Publication Date:
- 2014-05-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02757
- Notes:
- Online from FoodNavigator.com. 3 pages.
176. Where to put the focus on rural development: changing the focus from funding to learning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Katona Kovacs, Judit (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10918
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 116 : 41-48
- Notes:
- Why is a change in the focus of rural development needed? Sinek (2009) pointed out that the first question addressed by successful entrepreneurs when establishing their companies is, why should the enterprise be created, what is the purpose of it? With the outcome of a conversation with an academic colleague in mind, that even scientific papers have a story to tell, the author has structured this paper in line with the 'golden circle' approach of Sinek (2009), namely asking why, then how and then what? At the beginning of her research career in rural development, the author examined the role of the European Union's (EU) Common Agricultural Policy (CAP) in Hungary, with special regard to agri-environmental management. As this research was linked to policy regulations it was in rather a 'top down' direction, examining the effects of selected tools such as agri-environmental measures, direct payments and the LEADER approach. The experience gained during this period (2001-2006) redirected the interest of the author to human and social capital. Examination of sustainability, resilience and system thinking has become a basic element in her work. Acceptance by agriculture that corporate social responsibility is a pre-condition for the licence to produce is now an established societal demand. Production methods that have regard for the planet and people as well as profi t have become a 'must' for the food industry (Slingerland and Rab-binge, 2009). The author keeps in mind the three dimensions of sustainability (nature, society and economy), in which nature creates the frame, the limits of growth, and society is understood to be part of it. Each human being, as an indi-vidual part of society, has his/her responsibility and has to understand the system he/she lives in. This is very important because, as Senge (2011) points out, people do not believe that they infl uence the future, while Johnson (2013), in line with Meier (2005), states that our future is based on how we as individuals live and talk today. In Hungary, human and social resources, which play an important role in the rural economy, show a great defi cit (Katona Kovács, 2006a). Appreciating the importance of human and social capital and their deficit in the North Great Plain NUTS 2 region where she lives, the author is look-ing for ways to increase these resources. This is the first and most important answer to the why question. Since 2006 the author's research work has sought answers to how human and social capital could be increased in local economies, as key factors for future development, even in the improvement of agri-environment management. Although there are good examples of changes generated through policy instruments, such as the LEADER pro-gramme (ÖIR, 2004), instead of trying to form or to increase human and social capital via 'top down' policy mechanisms, while keeping the importance of these instruments in mind, the author is looking for 'bottom-up' tools and participatory actions. This preference is based on an increasing body of evidence. For example, Dam et al. (2009) explore the transi-tion of societal organisation from heavy reliance on the state towards self-organisation by citizens in communities. They note that private citizens are increasingly expected to take responsibility for the direction of their own lives. The suc-cess of the LEADER programme also comes from the space it gives for bottom-up approaches, for partnership and co-creation. Based on the model elaborated by Lukesch (2007), Katona Kovács et al. (2011) examined, from the three modes of operation offered by the model (animating actions, struc-turing actions and consolidating actions), the types of activities of the Local Action Groups (LAGs) in the North Great Plain region. Their results demonstrate the importance of animating actions amongst the LAGs in the region. In this region the level of governance is such that "the ability of people to articulate their common needs is the starting point for many innovations ... It is the only point where we can speak about development programmes in the strict sense" (Lukesch, 2007, p.16). Today animating actions are the most needed operations in the North Great Plain region, so as to encourage different actors to work together and experience the results of common thinking. Dialogue about the common needs is an important first step to help the development of local communities.
177. Why Penton is rethinking its elearning platform: interactivity, the multi-screen experience and scalability are critical components
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rondon, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: D11266
- Journal Title:
- Folio
- Notes:
- July 15 issue via online. 2 pages., Describes how Penton's increased emphasis on being an information service provider rather than business-to-business publisher is prompting a closer look at "investments in non-core businesses like data, events, and elearning."
178. Why websites work: An examination of interdisciplinary agricultural center websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
179. Will digital technologies transform agriculture in developing countries?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Deichmann, Uwe (author), Goyal, Aparajita (author), and Mishra, Deepak (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08261
- Journal Title:
- Agricultural Economics
- Journal Title Details:
- 47 Supplement, 21-33
- Notes:
- Focuses on results in World Development Report 2016: Digital Divide, published by the World Bank.
180. Women at the forefront of knowledge sharing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Gia Gaspard (author) and Ramos, Isaura Lopes (author)
- Format:
- Journal article
- Publication Date:
- 2016-02
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08521
- Journal Title:
- ICT Update
- Journal Title Details:
- 81 : 8-9