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    31. Marketing agencies roundup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 22-28
    Notes:
    via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

    32. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    33. Media placement and promotion: what three years of data tell us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.

    37. Other consulting #9

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    File
    Publication Date:
    unknown
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09070
    Notes:
    Includes Document C12670 "Is there a communication media bias in development programs?". In three folders in the box., Francis C. Byrnes Collection

    38. Over the hurdles: barriers to social media use in extension offices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newbury, Elizabeth (author), Humphreys, Lee (author), and Fuess, Lucas (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06038
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(5) : 5FEA1
    Notes:
    8 pages.

    39. Pandemic? Direct mail works!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osborn, Jim (author / Boelte-Hall)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.