4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
