14 pages, via online journal, Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
19 pages., Via online journal., This project’s primary purpose was to identify and describe the leadership styles and skills emphases of current Kansas agricultural organization chief executive officers. Twenty-three current CEOs participated and were described in terms of their leadership styles, leadership-skills emphases, and demographics. Overall, they appeared to be rather “middle of the road” on each of the Multifactor Leadership Questionnaire’s nine leadership scales. Leadership styles were not significantly affected by demographics, with the exception of formal leadership training affecting transactional leadership and education level, organizational category, and staff size affecting passive-avoidant leadership. Participants generally rated the 50 leadership skills as important. Leadership styles did not significantly affect the skill emphases. In evaluating CEO candidates, an agricultural organization should design its process to gauge leadership styles and skills separately because, according to this project, they do not predict each other. Once a new CEO is hired, a formal leadership-training program should emphasize the transformational style over the transactional and, more so, passive-avoidant while still maintaining an appropriate balance between transformational and transactional.
7 pages., A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n = 62) in Limpopo province, South Africa. A total of 62 commercially oriented smallholder farmers under the Limpopo Industrial Development Corporation-Nguni cattle project were interviewed using a structured questionnaire to collect data. Descriptive statistics were used to analyse data on farmers’ demographic and farm characteristics, sources of information and communication channels used. A multinomial logistic regression model was used to evaluate factors that influenced farmers’ choices of information sources and communications channels used. Findings show that government extension (53% of the respondents) and other farmers (30%) were the major sources of management information for the farmers. Based on the logistic regression results, the decision to choose government extension as the main source of information was mainly influenced by respondents’ gender (p = 0.001) and access to training (p = 0.023). Communication was mainly through farm-to-farm visits (56%) and the use of mobile phones (30%). Based on the current findings, the infusion of modern information communication technologies such as mobile phone-based innovations with the existing government extension service could further strengthen the capacity of farmers to share information among themselves as well as providing feedback to extension agents. Furthermore, it is essential to take cognizance of farmers’ socio-economic factors when identifying and characterizing their management information sources and communication strategies.
U. S. Department of Agriculture, Federal Extension Service, Division of (author) and International Training Division, Office of International Cooperation and Development, U.S. Department of Agriculture, Washington, D.C.
Format:
Manual
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12135
Notes:
Francis C. Byrnes Collection, 24 p., Sections of this manual involve the research environment, research program development and research operations (including public relations and dissemination of research results).
