19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
Ervin, David E. (author), Frisvold, George B. (author), and Portland State Univ, Inst Sustainable Solut, 241 Cramer Hall,1721 SW Broadway, Portland, OR 97201 USA
Portland State Univ, Environm Management & Econ, 241 Cramer Hall,1721 SW Broadway, Portland, OR 97201 USA
Univ Arizona, Dept Agr & Resource Econ, 319 Cesar Chavez Bldg, Tucson, AZ 85721 USA
Format:
Journal article
Publication Date:
2016
Published:
USA: WEED SCI SOC AMER, 810 EAST 10TH ST, LAWRENCE, KS 66044-8897 USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08227
U. S. Department of Agriculture, Federal Extension Service, Division of (author) and International Training Division, Office of International Cooperation and Development, U.S. Department of Agriculture, Washington, D.C.
Format:
Manual
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12135
Notes:
Francis C. Byrnes Collection, 24 p., Sections of this manual involve the research environment, research program development and research operations (including public relations and dissemination of research results).