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2. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
3. Farmer perceptions of tunnels for berry production: management and marketing implications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Conner, David S. (author) and Demchak, Kathleen (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10323
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 706-710
- Notes:
- 6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.
4. Social support functions during a slowly-evolving environmental disaster: The case of amphibole asbestos exposure in Libby, Montana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cline, Rebecca J. W. (author), Orom, Heather (author), Child, Jeffrey T. (author), Hernandez, Tanis (author), and Black, Brad (author)
- Format:
- Journal article
- Publication Date:
- 2015-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07157
- Journal Title:
- Health Communication
- Journal Title Details:
- 30(11) : 1135-1148
5. Work After #MeToo: A Restaurant Company Tries To Change Its Culture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noguchi, Yuki (author)
- Format:
- Online article
- Publication Date:
- 2018-11-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09956
- Notes:
- NPR: The Salt. 10 pages.