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42. Are social embeddedness associated with food risk perception under media coverage?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 18(8): 1804–1819
- Notes:
- 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
43. Assessing the radio programming and potential role of preferred by farmers radio stations to disseminate agricultural technologies in eastern Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hailu, Girma (author), Khan, Zeyaur R. (author), Pittchar, Jimmy O. (author), and Ochatum, Nathan (author)
- Format:
- Online journal article
- Publication Date:
- 2017-01-01
- Published:
- ESci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11159
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 5(2)
- Notes:
- 14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
44. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
45. Assessing the status of social media familiarity among smallholder farmers: a case study of Thika, Kiambu Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kimani, Anne W. (author), Nyang’anga, Hillary T. (author), and Mburu, John I. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Pakistan: eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11153
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 7(1):13-20
- Notes:
- 8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.
46. Assessment of agricultural extension students’ interest in providing private extension services in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Adesoji, S.A. (author), Famakinwa, M. (author), and Eghosa, A.E. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11120
- Journal Title:
- The Journal of Agricultural Sciences - Sri Lanka
- Journal Title Details:
- 14(1):57-66
- Notes:
- 10 pages., via online journal., Purpose: Agricultural extension graduates do not get jobs and farmers are not getting agricultural extension services, and therefore, both the farmers and agricultural graduates do not receive benefi ts. The study assessed the interest of agricultural extension students in providing private extension services to farmers, examined their perception towards private extension services and identifi ed extension skills possessed by the students. Research Method: The study comprised all the fi nal year students in the Universities in Osun State. A two – stage sampling procedure was used to select the respondents. One university was selected from each category of federal, state and private. A total of 68 respondents were selected and interviewed. Data collected were analyzed with descriptive and inferential statistics. Findings: The results show that the mean age, mean years of formal education of the respondents were 23.75 ± 2.02 and 17.40 ± 1.16, respectively. About half (51.5%) of the respondents had positive perception towards the private extension service while 57 percent had high interest in providing private extension services. Majority of them possessed teaching skills (97.1%), innovation dissemination skills (95.5%) and communication skills (88.2%). Also, sources of agricultural information available (χ2=22.448), types of sponsors (χ2=6.102) and marital status (χ2=16.535) had a signifi cant association with respondents’ interest in providing private agricultural extension services. Research Limitation: The study focuses on the interest of agricultural extension graduates to provide private extension services; however, these graduates may have an interest in other areas that have not been investigated. Original Value: The study provides an insight to show the interest and capability of agricultural students to be engaged in private extension services as a livelihood
47. Associating importance with behavior: providing direction for water conservation communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Alexa J. (author), Lundy, Lisa K. (author), Warner, Laura (author), and Lamm, Kevan W. (author)
- Format:
- Conference paper
- Publication Date:
- 2016-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08132
- Notes:
- Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio,Texas, February 7-8,2016. 24 pages.
48. Australia wildfire coverage is long on koalas, short on causes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- deMause, Neil (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- Australia: Fairness and Accuracy in Reporting, New York City, New York
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11203
- Notes:
- Via online. 5 pages
49. Austrian guild and IFAJ president think outside the box
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blasl, Bianca (author / Austrian Association of Agrarian Journalists and Communicators)
- Format:
- News release
- Publication Date:
- 2020-01-01
- Published:
- International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11680
- Notes:
- 3 pages., Via online news release., Report from the annual Eco-Social Forum winter conference in Vienna, Australia.
50. Automated pastures and the digital divide: How agricultural technologies are shaping labour and rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rotz, Sarah (author), Gravely, Evan (author), Mosby, Ian (author), Duncan, Emily (author), Finnis, Elizabeth (author), Horgan, Mervyn (author), LeBlanc, Joseph (author), Martin, Ralph (author), Tait Neufeld, Hannah (author), Nixon, Andrew (author), Pant, Laxmi (author), Shalla, Vivian (author), and Fraser, Evan (author)
- Format:
- Online article
- Publication Date:
- 2019-02-13
- Published:
- Canada: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10251
- Journal Title:
- Journal of Rural Studies
- Notes:
- 11 pages., Via online article, A “digital revolution” in agriculture is underway. Advanced technologies like sensors, artificial intelligence, and robotics are increasingly being promoted as a means to increase food production efficiency while minimizing resource use. In the process, agricultural digitalization raises critical social questions about the implications for diverse agricultural labourers and rural spaces as digitalization evolves. In this paper, we use literature and field data to outline some key trends being observed at the nexus of agricultural production, technology, and labour in North America, with a particular focus on the Canadian context. Using the data, we highlight three key tensions observed: rising land costs and automation; the development of a high-skill/low-skilled bifurcated labour market; and issues around the control of digital data. With these tensions in mind, we use a social justice lens to consider the potential implications of digital agricultural technologies for farm labour and rural communities, which directs our attention to racial exploitation in agricultural labour specifically. In exploring these tensions, we argue that policy and research must further examine how to shift the trajectory of digitalization in ways that support food production as well as marginalized agricultural labourers, while pointing to key areas for future research—which is lacking to date. We emphasize that the current enthusiasm for digital agriculture should not blind us to the specific ways that new technologies intensify exploitation and deepen both labour and spatial marginalization.