USA: Food Systems Development Project of the Center for Transformative Action, an affiliate of Cornell Un, New Leaf Associates, Inc. Ithaca, NY 14850 USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08211
13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
10 pages, Prior to the year 1970, agriculture was the main source of livelihood and backbone of the Nigerian economy until the discovery of oil drastically decelerated its potential to sustainably maintain food security and generate significant export earnings. Despite its sudden fall in productivity, agriculture still remains the main sector providing the highest employment (70% of the population) for the populace. To tackle these problems, many policies were formulated (from 1960 to 2015) to resuscitate the sector but to no availdue to failure in tailoring suitable policies to engage small-scale farmers and address other socio-economic problems. This paper constitutes an in-depth review of agricultural production and food security in Nigeria with relative importance attributed to local food supply and small-scale farmers. The article analyzes several documents of the Nigerian Government and international organizations, such as the Food and Agricultural Organization, the National Bureau of Statistics (NBS), Department of Agriculture and Rural Development and a number of peer-reviewed journals across various disciplines to provide a balanced interdisciplinary review. The paper concludes that food insecurity is at its peak in Nigeria and urgent attention is required in the agricultural sector to compensate for the unstable food balance in the country. There is a need for the Government to take strong measures against the food deficit situation and to support the development of the primary agriculture sector. The paper proposes viable policies that could involve smallholders, aid transformation and positively restructure the agricultural sector.
