22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.
Young, Ian (author), Waddell, Lisa (author), Harding, Shannon (author), Greig, Judy (author), Mascarenhas, Mariola (author), Sivaramalingam, Bhairavi (author), Pham, Mai (author), and Papadopoulos, Andrew (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06782
International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10565
Notes:
4 pages., via website, The Institute for Agriculture and Trade Policy., As Congress and the public debate the pros and cons of the United States-Mexico-Canada
Agreement (USMCA), or New NAFTA, behind the scenes and in the shadows transnational
corporations are doubling down on their plans to weaken and eliminate public protections
through a related entity, the secretive Regulatory Cooperation Council (RCC). This littleknown council has the mission of promoting trade by “reducing, eliminating or preventing
unnecessary regulatory differences” between Canada and the United States. Since the RCC’s
inception, agribusiness—including factory-farmed livestock producers, the feed industry, and
chemical and pesticide manufacturers and linked transportation businesses—has had a seat at
the regulatory cooperation table. Their focus, without exception, has been advocating the
scaling back and even elimination of important safety protections in both countries. In the U.S.,
recommendations made by the RCC feed directly into regulations enacted (or eliminated) by
the Department of Agriculture, Food and Drug Administration and Environmental Protection
Agency, among others
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08802
Notes:
Pages 29-40 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
