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2. Social media use for farmers market communications in illinois
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tao, Dandan (author), Ruth, Taylor Kathryne (author), Maxwell, Janie (author), and Feng, Hao (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12231
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Volume 58, number 6
- Notes:
- 9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.