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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2017-08-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09004
Notes:
Animal Agriculture Alliance via AgriMarketing Weekly. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
Journal Title:
Journal of Applied Communications
Journal Title Details:
102(1) Article 4
Notes:
College student reactions to a book of that title.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 72-85
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
Journal Title:
Journal of Promotion Management
Journal Title Details:
21 : 721-738
Notes:
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."