McKay, Gerald R. (author / Professor and Extension Visual Education Specialist, Agricultural Extension Service, University of Minnesota) and Professor and Extension Visual Education Specialist, Agricultural Extension Service, University of Minnesota
Format:
Guide
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04902
Notes:
James F. Evans Collection, St. Paul, MN : University of Minnesota, Agricultural Extension Service, 19- . 52 p., A self-instruction programmed unit designed to help one do a better job making color slides using 35mm camera for one's educational work.
15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
