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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Young, Montessa (author), Hirnyck, Ronda (author), Agenbroad, Ariel (author), and Bechinski, Edward J. (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06022
Journal Title:
Journal of Extension
Journal Title Details:
53(2) : 2TOT6
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hill, Megan (author) and Hathaway, Sandy (author)
Format:
Journal article
Publication Date:
2017-01-01
Published:
Australia: Australasia-Pacific Extension Network (APEN)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
Journal Title:
Rural Extension and Innovation Systems Journal
Journal Title Details:
13(1) : 19-30
Notes:
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.