9 pages, A new method for evaluating the influence of Extension programming involves exploring whether Extension clientele differ from others in knowledge and behavior related to a particular topic. Analysis of South Dakota farm survey data allowed for the assessment of potential impacts of Extension through comparison of knowledge and adoption regarding soil conservation practices among farmers who did and did not use Extension. Results suggest that, controlling for some farmer and farm characteristics, use of Extension is associated with higher levels of knowledge and greater adoption rates. The new evaluation methodology can be used for assessing broad-scale impacts across Extension program areas.
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
12 pages. Located on pages 17-28 of pdf., The study assessed the level of awareness and determined the level of participation of fish farmers in Agricultural Insurance Scheme (AIS) with a view to improving on the level of awareness and consequently participation. The study adopted the survey method of research. The study population comprised all the 1,728 registered fish farmers in Ondo State. Only 295 respondents were sampled from the population using the Raosoft sample size calculator. Multi-stage sampling procedure was adopted to distribute the sample population among the Local Government Areas (LGAs). Two Local Governments Areas (LGAs) were purposively selected from each of the four zones based on the prominence in fish farming. Second stage involved random selection of two communities each from the selected LGAs. At the last stage, fish farmers register was used to proportionately distribute the farmers to LGAs. The results showed the mean age of fish farmers to be 44.6±10.1years and majority (83.4) were married. The mean household size was 5±2 and about 96% was able to read and write. The mean years of fish farming experience was 13.54±11.9 and all of them were smallholders. About 70.5% were aware of AIS but only 15% were under fish policy cover for the last five years. Majority (82.3%) had moderate participation level with only 4.4% with high level of participation. There was strong correlation (R = 0.759) between the variables investigated and level of participation. Also three variables age, contact with extension and awareness regressed positively while number of information sources and household size regressed negatively with level of participation. It was concluded that despite the high level of awareness, level of participation was low.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06349
Notes:
Two forms/score sheets for use by judges in evaluating entries for this categories: features, promotional story, news story, technical writing, newsletters, low-budget newsletters, magazines, employee publications,annual reports and newspapers. 2 pages.
Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
