Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09046
Notes:
Pages 248-250 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
29 pages., Online via ResearchgGate., This study linked an analysis of media content in five countries to a survey of the authors of articles reported in those countries. "It finds that climate journalism has moved beyond the norm of balance towards a more interpretive pattern of journalism. Quoting contrarian voices still is part of transnational climate coverage, but these quotes are contextualized with a dismissal of climate change denial." Researchers concluded that coverage is overlooking "the more relevant debates about climate change."
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
18 pages., Online via UI e-subscription., "This article addresses the interaction between social movements and the media. Based on qualitative research into the media coverage of occupational diseases linked to pesticides, we show how professionals from the journalism sector have helped farmers who felt they were victims of such products get involved in a political cause. Given that sociologists have alerted to the risks of media-centric analyses, we also point up the role of other parties - environmental activists and legal professionals - in the interaction between the media and victims, and we underscore that the latter develop strategies to control their image in the media and express their own political voice in the public sphere."
