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    2. Storytelling through experiencescape: creating unique stories and extraordinary experiences in farm tourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mei, Xiang Y (author), S Ha˚gensen, Ann-Margret (author), and Kristiansen, Heidi S (author)
    Format:
    Online journal article
    Publication Date:
    2018-11-28
    Published:
    Norway: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10230
    Journal Title:
    Tourism and Hospitality Research
    Notes:
    Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.

    4. The meaning of "CLUTCH"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11953
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 34-35
    Notes:
    UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.