11 pages., In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
Khan, Md. Anowarul Arif (author), Khan, Md. Mostafizur Rahman (author), Hassan, Mahmudul (author), Ahmed, Firoz (author), and Haque, Shah Md. Rauful (author)
Format:
Journal article
Publication Date:
2017
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11377
9 pages., Online via Directory of Open Access Journals (DOAJ), Authors examined the history, role, potentials, and challenges of community radio in Bangladesh, especial serving those in rural and hard to reach areas. Emphasis on principles of access and participation, volunteerism, diversity, independence, and locality.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07837
Notes:
National Association of Farm Broadcasting (NAFB, Platte City, Missouri. 1 page., U.S. farm broadcaster helping establish Africa's first 24-hour agriculture-focused radio station.
