10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
Braden, Sue (author) and Chronic Poverty Research Centre, University of Manchester, Manchester, UK
Format:
Conference paper
Publication Date:
unknown
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28218
Notes:
Posted online at http://www.chronicpoverty.org/pdfs/2003conferencepapers/Braden.pdf, Presented at "Staying poor: chronic poverty and development policy," a conference at Manchester, UK from April 7-9, 2003.
Moss, Geoffrey (author / Moss Associates, Wellington, New Zealand)
Format:
Commentary
Publication Date:
2016-06-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11023
Notes:
Via email from author's website. 3 pages., Author's five basic principles for stimulating agriculture in countries. "Each country is unique and must work things out for themselves, but there are basic principles to be considered and, if necessary, put in place." Three principles focus on farmer collaboration and training needs.