3 pages, Big data represent a new productive factor (the "new oil" for advocates) that generates new realities in agriculture. By adding an extra "cyber" dimension to current farming systems, big data lead to the emergence of new, complex cyber-physical-social systems. However, our understanding of the sustainability of such systems is still at a rudimental stage. In this critical review we attempt to shed some light on this topic, by identifying and presenting some issues that put in doubt the sustainability of big data agriculture. By using a punctuated equilibria lens, we argue that despite their contribution to the economic and environmental performance of farming, big data act as a speciation mechanism. Hence, they lead to new forms of intraspecific, interspecific and intergeneric competition, thus putting at risk the most vulnerable players of the game. We conclude by pointing out that to holistically address the interrelation between big data and agricultural sustainability we need a hybrid research line, which will combine the qualities of both technology-oriented research and critical social science.
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
