Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05788
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.
20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
Chang, Kuo-Liang (author), Elliott, Lisa M. (author), Sand, Shannon (author), Dailey, Rocky (author), and Blachford, Sierra (author)
Format:
Paper
Publication Date:
2014-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02709
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 18 pages., Description of a research project in progress. No results reported, but literature review, conceptual approach and methods described.
Young, Ian (author), Waddell, Lisa (author), Harding, Shannon (author), Greig, Judy (author), Mascarenhas, Mariola (author), Sivaramalingam, Bhairavi (author), Pham, Mai (author), and Papadopoulos, Andrew (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06782
