9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
Huang, Pei-wen (author) and Lamm, Alexa J. (author)
Format:
Research report
Publication Date:
2016-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07890
Notes:
Center for Public Issue Education in Agriculture and Natural Resources, IFAS, University of Florida, Gainesville. Engaging high water users in water conservation #3. Publication AEC 595. 5 pages.
3 pages., Online from publisher., Farm broadcaster describes how he and his associate are adjusting farm reporting activities during restrictions caused by the current COVID-19 pandemic.
Kim, Yohan (author), Yun, Sunyoung (author), Lee, Joosung (author), and Ko, Eunju (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08831
Notes:
Pages 23-41 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
