19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
Online from publisher. 2 pages., Author suggests that while many in the produce industry use "sustainability" and "stewardship" as interchangeable terms,they are not. "True sustainability is a mindset that is international in its approach, purposeful in the value it adds to all stakeholders, resource-optimized for operations, circular in thinking, supply chain resilient, ecologically friendly and culturally attuned."
Carmenta, Rachel (author), Coomes, David A. (author), DeClerck, Fabrice A.J. (author), Hart, Abigail K. (author), Harvey, Celia A. (author), Milder, Jeff (author), Reed, James (author), Vira, Bhaskar (author), and Estrada-Carmona, Natalia (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11357
Online via open access., Researchers gathered survey data on 104 integrated landscape initiatives (ILIs) within Latin America and the Caribbean jurisdictions of Puerto Rico, Cuba, and the Dominican Republic. Findings suggested four distinct strategies existed, two of which were only weakly integrated and another two of which were more ambitiously attempting integration, engaging more sectors and scales of governance, and targeting the structural barriers to sustainability.
An analysis of secondary data from the National Panel Survey in Tanzania revealed physical, socioeconomic, and institutional factors influencing the adoption of soil conservation technologies among small-scale maize farmers. Findings revealed, for example, only 13.9 percent of those had adopted soil conservation technology. This was cited as small, compared with other countries.
Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:
Paper
Publication Date:
2019-05
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:
16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.
Online via subscription. 2 pages., Introduction to the Farm Journal Foundation's America's Conservation Ag Movement, "a diverse conservation - and sustainability-focused public-private partnership."
