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2. The distribution of farmer learning videos: Lessons from non-conventional dissemination networks in Benin
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zoundji, Gérard C. (author), Okry, Florent (author), Vodouhê, Simplice D. (author), and Bentley, Jeffery W. (author)
- Format:
- Online journal article
- Publication Date:
- 2016-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: D10698
- Journal Title:
- Cogent Food & Agriculture
- Journal Title Details:
- 2(1): 1-15
- Notes:
- 15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with learning videos. Using purposive sampling, we selected retailer and involved them in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker listing a phone number that buyers or video viewers could call for further questions. We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews in order to validate the information collected during the telephone interviews and to understand the behavioural changes triggered by watching the videos. Within four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold. Distributing videos through commercial channels gives a fair chance to everyone to learn, since the DVDs were sold on the open market at an affordable price. About 84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were willing to pay for learning DVDs; 86% of respondents said they now spent less money on pesticides after watching the videos. Private sector actors can become “new extensionists” and distribute agricultural information to rural populations.
3. Understanding factors that support well-functioning community coalitions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jacobs, Laurel (author), Orzech, Kathryn (author), Goodman, Greg (author), LeGros, Theresa (author), and Martinez, Stephanie (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11350
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 10 pages., Article #: v58-1rb1, via online journal., Coalitions are central to Extension's community-based programs. To assess characteristics that support well-functioning coalitions and to support coalitions in which Extension stakeholders participate, we used the Wilder Collaboration Factors Inventory to assess 10 Supplemental Nutrition Assistance Program Education coalitions on the basis of research-tested collaboration success factors. Overall, the 103 coalition members who responded reported strengths related to communication and shared purpose and weaknesses in the areas of resources and process and structure for achieving the coalitions' aims. Our project represents a low-burden method for assessing Extension coalitions to understand the characteristics that are likely to support the achievement of collective goals.