Online from publication. 5 pages., Summarizes findings of a survey among members of a nationwide consumer panel. Charts identify ranked percentages of respondents who had bought 20 fruits and 20 vegetables during the past 12 months.
Dietz, T. (author), Frisch, A.S. (author), Guagnano, G.A. (author), Kalof, L. (author), Stern, P.C. (author), and Department of Sociology and Anthropology, George Mason University, Fairfax, Virginia 22030; Department of Education and Human Services, University of Wisconsin, Oshkosh, Wisconsin 54901; Department of Sociology, State University of New York at Plattsburgh, New York 12901; U.S. National Research Council, Washington, D.C. 22052; Department of Sociology and Anthropology, George Mason University, Fairfax, Virginia 22030
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08646
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
