This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Online via cattlenetwork.com. "Best of Drovers - this month's top stories." 2 pages., Involves the defamation settlement Disney paid to Beef Products Inc. for faulty, damaging reporting by ABC-TV involving the BPI product, lean finely textured beef.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10556
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3 pages., via website, DairyBusiness., Those within the food system wring their hands about the decreasing influence of science, often blaming consumers for our “post-truth” society. But, there is another reason for the decline of trust in science, according to The Center for Food Integrity (CFI) – one less comfortable to talk about, especially for those who conduct and sponsor research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08673
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Via AgriMarketing Weekly. 1 page., Involves an advertising campaign against recombinant bovine somatotropin (rbST), a supplement used to increase milk production.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10871
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303 pages., This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
(source: Nielsen Book Data)
12 pages., Online via Directory of Open Access Journals (DOAJ)., Findings showed that women smallholders' uptake was affected by limited access to credit, extension, restricted membership in cooperatives and water user associations, lack of access or user rights to land, skill training, information, and restricted mobility. Authors suggested that expanding off-farm diversification and rural employment opportunities through changing the land tenure system, which is currently state-owned, are essential to enhance women smallholders' access to land and other agricultural inputs.
