14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
Allen, Andrew J. (author), Llewellyn, Donald A. (author), Kerr, Susan R. (author), Hudson, Tipton D. (author), Neibergs, J. Shannon (author), Smith, Sarah M. (author), and Moore, Dale A. (author)
Format:
Journal article
Publication Date:
2019-10
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12327
11 pages, Bovine respiratory disease (BRD) is an often unrecognized problem in cow-calf herds. We describe a program we used to help producers identify and avoid practices that could increase their herds' risk for BRD. The greatest knowledge gains occurred for the topics of costs associated with BRD, BRD risks at the feedlot, and biosecurity measures. Through producer self-assessments, we found that the number of risky practices conducted by producers ranged from none to 22 per operation, averaging 10 per operation. Extension professionals should consider combining producer self-assessment with education on management as an effective strategy for informing producers of risks in their operations.
Online via cattlenetwork.com. "Best of Drovers - this month's top stories." 2 pages., Involves the defamation settlement Disney paid to Beef Products Inc. for faulty, damaging reporting by ABC-TV involving the BPI product, lean finely textured beef.
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Online via UI electronic subscription, Researchers used weekly meat production and sales data to assess how media depictions of LFTB affected consumer demand during and after the scare in 2012.
11 pages, In this paper, we investigate the interdependence among changes in the prices of beef, pork, and chicken in Japan using a time-varying coefficient vector autoregressive model. Our empirical analysis using monthly data from January 1990 to March 2014 shows that changes in beef prices have long-term influences on changes in pork and chicken prices. Moreover, current changes in the prices of beef, pork, and chicken are closely related to changes in their prices in the preceding two months. Additionally, we do not find that the bovine spongiform encephalopathy outbreak announced by the Japanese government in September 2001 had a long-term influence on the dynamic relationships among changes in the prices of beef, pork, and chicken in Japan.
