Walker, Lain (author), Leviston, Zoe (author), McCrea, Rod (author), Price, Jennifer (author), and Greenhill, Murni (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10514
Notes:
217 pages., Pages 161-176 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the
worldwide consumption of organic foods over the last years, as well as the quickly growing potential
of organic markets in China, and their direct influence on consumer health awareness and social
opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and
evaluates purchase intention’s impact as a mediator in the relationship between external and internal
factors on purchase intention. This empirical study is based on an online questionnaire using a sample
of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical
approach for data analysis, and six hypotheses were examined. The results show that a more positive
attitude on the part of consumers toward organic foods will further reinforce their purchasing
intentions, whereas, there was no significant impact of marketing price and communication on
consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a
full or a whole mediator among the three exogenous constructs of environment awareness, health
consciousness, and subjective norms. Based on the findings, marketing communication strategies
should concentrate on offering more value to consumers regarding the features of nutritional value.
Long-term environment friendliness, health benefits, and social status symbols should be assumed to
enhance consumers’ purchase intention in the organic foods industry.
Online from UI Library subscription., Reports a case study of efforts to control an infestation of water hyacinth in Lake Tana, largest lake in Ethiopia. Findings revealed that participatory communication was equated to a public relations activity of organizing campaigns with the local people urged to participate by providing labour contribution of harvesting and collecting the weed from the lake. The communication approach was found to be a one-way, top-down approach which does not facilitate a horizontal dialogue among stakeholders.
