Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA
Department of Communication, Media and Film, University of Calgary, Calgary, Canada
Format:
Journal article
Publication Date:
2017
Published:
USA: Emerald Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
Kang, Jungyun (author), Kim, Hyungsin (author), Chu, Hosang (author), Cho, Charles H. (author), and Kim, Hakkyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08837
Notes:
Pages 135-148 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
13 pages., Via online journal., The investigation of the rising use of pesticides in the Yazd City is a remarkable issue, the respective witnesses on the factors affecting the issue are lacking. For this reason, this contribution was intended to investigate the determinants of the pesticide use behavior (PUB) using the design of sequential-exploratory mixed method in central Iran. In the qualitative phase, verbal data (i.e., pesticide narratives) were collected. The heuristic units of the case study were thematically analyzed using the Atlas.ti software. The obtained results served as the data that were applied to develop the conceptual framework, including grounded concepts. By surveying 306 cucumber farmers, the proposed model was tested using the path analysis in the interface of SPSS and AMOS, indicating the model fits with the data well. The study finds that attitude towards the indigenous knowledge of the pest and disease management forecasts the PUB indirectly by the mediation of attitude, behavioral intention, and PBC. Moreover, large-scale farmers have a better understanding of the usefulness of the IPM. Furthermore, the scientific pesticide knowledge and imitation influence the PUB. Habitual behavior and avarice also have a negative impact on the PUB. In addition, trust has an indirect impact on the PUB via behavioral intention. It is necessary to take policy initiatives to enhance the efficient PUB by (1) establishing a network of indigenous knowledge relevant to the pest and disease management together with the scientific pesticide knowledge, (2) disseminating the innovations that mitigate the impact of pesticides (e.g., Biochar), (3) giving information to farmers so that they are persuaded to make money as much as they fulfill their fundamental needs, change their detrimental habits of pesticide use, and (4) raising the trust in cucumber farmers by establishing a close communication between agricultural experts and cucumber farmers and updating the technical knowledge of agricultural experts in the ground of pest and vector management as well as the use of pesticides.
