Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09667
Notes:
Summary notes from a podcast presented to members of the Agricultural Communicators Network (AAEA) by Greg Horstmeier, editor-in-chief of DTN, Omaha, Nebraska. 1 page.
