9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
8 pages, Agricultural extension is now backing on the development agenda. The acknowledged failure of the traditional extension model in India has stimulated debate on extension reforms and the introduction of new extension models. Further, Indian agriculture has recorded an alarming ‘knowledge gap’ where ‘knowledge’ became central to agricultural production. The role of extension functionaries today is more challenging and demands structural and functional changes to meet the holistic needs of farmers and they have to equip themselves to cope with the drastic chance and dire needs. Agricultural extension is not only about imparting knowledge and securing adoption of improved practices but it also aims at changing the outlook of farmers. Moreover, Indian agriculture is undergoing a rapid transformation under globalization from a simple making a living to complex endeavour. Information revolution leads to fundamental changes in economic, political, social and cultural relations. Information technology is the lifeblood of many other technologies. It is opined that there is direct relationship between communication and development of agricultural sector. New information technology provides the opportunity for innovation. The ‘free flow of information’ will help the farmers is to overcome the knowledge gap and the availability of the new technology lead farmers to make real choice. This paper emphasizes on the role of ICTs in contemporary agricultural context and critically understands the failure of traditional extension functionaries.
6 pages., via online journal., ICT has been initiated and implemented effectively by the
public private partnership, government, researchers and various
Institutions. Availability of wireless service, Internet and mobile
communication have forced ICT to find foothold in daily routine
of the Indian farmers. ICT has huge impact in agricultural
development but still in natal stage. Many farmers are not availing
the actual potential of ICT due to poverty, social constraint,
illiteracy, language barriers and unwillingness to adopt new
technology. Many Indian farmers have reported positive change
in income, quality of produce and timely access to the market
information by using latest mobile application. WhatsApp is the
most popular and easy to use Mobile Instant Messaging service
amongst the Indian farmer. It supports sharing of localized
information and utilizing these services as query redressal
public platform. This paper is an attempt to gather meaningful
agricultural data for analysis and filtering of relevant need based
information assessment. The main focus of the present work is to
develop an automatic information handling and redressal of the
need based agricultural information system using WhatsApp as
social media platform.
Naeem, Arshia (author), Anjum, Maria (author), Rehman, Mariam (author), Mahmood, Zahid (author), Kamran, Muhammad Asif (author), and Lahore College for Women University, Lahore, Pakistan
Nuclear Institute for Agriculture and Biology, Faisalabad, Pakistan
National Agricultural Research Centre, Islamabad, Pakistan
Format:
Journal article
Publication Date:
2016
Published:
Pakistan: Asianet-Pakistan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08248
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
