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    2. Agri-food companies in the social media: a comparison of organic and non-organic firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jurado, Enrique Bernal (author), Uclés, Domingo Fernández (author), Moral, Adoración Mozas (author), and Viruel, Miguel Jesús Medina (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10682
    Journal Title:
    Economic Research-Ekonomska Istraživanja
    Journal Title Details:
    32(1): 321-334
    Notes:
    15 pages., via online journal., Organic agri-food products in Spain face major commercial problems in the home market as a result of consumers’ lack of information about this type of product and difficulties in accessing it, and the considerable price differential between organic products and their conventional equivalents. This study proposes that consideration should be given to social media as a factor for mitigating these commercial problems and improving the competitiveness of organic food companies. Specifically, the aim of this research was to examine the social media penetration and activity of olive oil sector companies and ascertain whether organic and non-organic operators present differences in this respect. To this end, a checklist was used to analyse the social media activity of 663 olive oil companies in total, comprising both organic and non-organic producers. The results reveal statistically significant differences in social media penetration and use by organic and non-organic operators, with the former being more active in these networks. Nevertheless, the social media efforts of organic operators are less effective, owing to the limited demand for their products.

    3. Agri-marketers report their primary source of news

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2017-08-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09007
    Notes:
    Agri Marketing magazine via AgriMarketing Weekly. 1 page/, Results of 124 agri-marketer responses to the question, "What is your primary source of news about the agricultural industry?"

    4. Characteristics of Oklahoma agritourism Facebook posts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowman, Brittany (author), Settle, Quisto (author), Riggs, Angel (author), Tomas, Stacy (author), King, Audrey E.H. (author), and Association for Communication Excellence (ACE)
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11308
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.

    5. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    6. Digital marketplace and FinTech to Support Agriculture Sustainability

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anshari, Muhammad (author), Almunawar, Mohammad Nabil (author), Masri, Masairol (author), and Hamdan, Mahani (author)
    Format:
    Conference paper
    Publication Date:
    2019-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10906
    Journal Title:
    Energy Procedia
    Journal Title Details:
    156: 234-238
    Notes:
    5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.

    7. Exploring social media and online communication use by direct-to-consumer agricultural businesses in upstate New York

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weingarten, Katerina (author), Settle, Quisto (author), Harvey, Linnea (author), and Cartmell, Dwayne (author)
    Format:
    Journal Article
    Publication Date:
    2023
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12936
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    V.107, Iss.2
    Notes:
    24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.