International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10565
Notes:
4 pages., via website, The Institute for Agriculture and Trade Policy., As Congress and the public debate the pros and cons of the United States-Mexico-Canada
Agreement (USMCA), or New NAFTA, behind the scenes and in the shadows transnational
corporations are doubling down on their plans to weaken and eliminate public protections
through a related entity, the secretive Regulatory Cooperation Council (RCC). This littleknown council has the mission of promoting trade by “reducing, eliminating or preventing
unnecessary regulatory differences” between Canada and the United States. Since the RCC’s
inception, agribusiness—including factory-farmed livestock producers, the feed industry, and
chemical and pesticide manufacturers and linked transportation businesses—has had a seat at
the regulatory cooperation table. Their focus, without exception, has been advocating the
scaling back and even elimination of important safety protections in both countries. In the U.S.,
recommendations made by the RCC feed directly into regulations enacted (or eliminated) by
the Department of Agriculture, Food and Drug Administration and Environmental Protection
Agency, among others
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
9 pages, Based on results collected through a comprehensive needs assessment of farmers market (FM) vendors in Pennsylvania, the purpose of this study was to develop and pilot-test a customized, food safety training program for FM vendors. A customized 3-hour, in-person, training program was developed and pilot tested. Using pre- and post-test assessment tests through piloted training, the results found participants scores on knowledge questions increased significantly by ~20%.
3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
