18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07246
Notes:
Hal R.Taylor Collection., From author., Packet of notes and resources written and assembled by the author through the years for communication training, with emphasis on theory and process of communication. Some are resources from the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
