Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online issue. 3 pages., Announces a new core program area, Integrated Health Disparities, in Illinois Extension. Purpose: "To provide leadership and resources in the crusade to address health inequities." Priority issues will include health promotion and education, healthcare access, behavioral health, and community well-being.
24 pages, Soybean (Glycine max (L. Merr.) has been a crop of interest to address both poverty
and malnutrition in the developing world because of its high levels of both protein and
oil, and its adaptability to grow in tropical environments. Development practitioners
and policymakers have long sought value added opportunities for local crops to move
communities out of poverty by introducing processing or manufacturing technologies.
Soy dairy production technologies sit within this development conceptual model. To
the researchers’ knowledge, no research to date measures soy dairy performance,
though donors and NGOs have launched hundreds of enterprises over the last 18 years.
The lack of firm-level data on operations limits the ability of donors and practitioners
to fund and site sustainable dairy businesses. Therefore, the research team developed
and implemented a recordkeeping system and training program first, as a 14-month
beta test with a network of five dairies in Ghana and Mozambique in 2016-2017.
Learning from the initial research then supported a formal research rollout over 18
months with a network of six different dairies in Malawi and key collaboration from
USAID’s Agricultural Diversification activity. None of the beta or rollout dairies kept
records prior to the intervention. The formal rollout resulted in a unique primary dataset
to address the soy dairy performance knowledge gap. The results of analysis show that
the dairies, on average, achieve positive operating margins of 61%, yet cannot cover
the fixed costs associated with depreciation, amortization of equipment and
infrastructure, working capital, marketing and promotion, and regulatory compliance.
The enterprises in our sample operate only at 9% of capacity, which limits their ability
to cover the normal fixed costs associated with the business. The challenge is not the
technology itself, as when operated, it produces a high-quality dairy product. The
challenges involve a business that requires too much capital for normal operations
relative to a nascent and small addressable market.
