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    Start Over Publication Year 2020 Subject Term web sites Within Last x Years within 10 Years

    1. 25 years of Agriculture.com

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurns, Dave (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11685
    Journal Title:
    Successful Farming
    Journal Title Details:
    118(5) : 12
    Notes:
    Author interviews editorial staff associate John Walter who "helped pioneer the first website in agriculture media 25 years ago."

    2. An evaluation of website usability for a cover crops resource in the southern region

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cabrera, Emily (author), Holt, Jessica (author), and Association for Communication Excellence (ACE) University of Georgia
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11309
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.

    3. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")