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2. Hembree Brandon: 45 years of agriculture journalism excellence
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Ron (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11616
- Journal Title:
- Delta Farm Press
- Journal Title Details:
- 77(9) : 16
- Notes:
- 1 page., Online from March 6, 2020, issue of the periodical., Tribute to a long-time agricultural journalist, written by an editorial associate at the Delta Farm Press magazine.
3. How to better leverage benefits of fresh produce, floral in marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nickle, Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11949
- Journal Title:
- Packer
- Notes:
- Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
4. The New York radio station which online talks about food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wren, Gavin (author) and Brain Food Magazine
- Format:
- Online article
- Publication Date:
- 2020-01-31
- Published:
- United States: Medium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11289
- Notes:
- 4 pages., via online magazine
5. The meaning of "CLUTCH"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020-09
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11953
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(7) : 34-35
- Notes:
- UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
6. What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yueh, Hsiu-Ping (author), Chen, Ying-Ting (author), and Zheng, Yi-Lun (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-18
- Published:
- Taiwan: Department of Library & Information Science of the National Taiwan University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12170
- Journal Title:
- Journal of Library and Information Science
- Journal Title Details:
- Vol 18 No 1 (2020)
- Notes:
- 20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported. Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing