Publisher extends congratulations to the Agricultural Communications Documentation Center at its 35th anniversary. Commends it as "an invaluable resource for those involved in agricultural communications."
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07660
Notes:
Via Agri Marketing Weekly. 2 pages., Purchase of "the leading independent US exhibitions and professional information services group." Formerly Farm Progress Companies.
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
