11 pages., Online from publisher via JSTOR digital archive., Authors identified how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. They also examined how newspaper and television coverage of food poisoning in restaurants and food courts suggests a link between ethnicity and contamination.
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Weichelt, Bryan (author), Salzwedel, Marsha (author), Heiberger, Scott (author), Steinmetz, Annie (author), Egle, Steve (author), and Lee, Barbara C. (author)
Format:
Research report
Publication Date:
2015-01-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06561
Notes:
National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 1 page.
Ellis, Tammy M. (author), Lee, Barbara (author), Schwebel, David (author), Salzwedel, Marsha (author), Flyte, Jason (author), Heiberger, Scott (author), and Marlenga, Barbara (author)
Format:
Abstract
Publication Date:
2015-02-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05847
