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2. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
3. How scientists engage the public: most scientists support active engagement in public policy debates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2015
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11391
- Notes:
- 5 pages., Online research report., A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) found that 87% agreed with the statement, "Scientists should take an active role in public policy debates about issues related to science and technology." At the same time, "most scientists believe that science news coverage can pose problems for science."
4. Information and communication technologies (ICTs) attract youth into profitable agriculture in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irungu, K. R. G. (author), Mbugua, D. (author), and Muia, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10675
- Journal Title:
- East African Agricultural and Forestry Journal
- Journal Title Details:
- 81(1): 24-33
- Notes:
- 11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
5. Public perspectives on corporate social responsibility and environmental stewardship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loch, Ron (author) and Buhay, Mary C. (author)
- Format:
- Research report
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
- Notes:
- Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&S Business Communications, New York City, New York. 19-page PowerPoint presentation.
6. Updates from NAFB [National Association of Farm Broadcasting}
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oberly, Mindy (author)
- Format:
- News article
- Publication Date:
- 2015-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05902
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 53(3) : 54-55
- Notes:
- Focus on agricultural and rural broadcasting.
7. Web data mining and social media analysis for better communication in food safety crises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Christian H. (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
- Format:
- Journal article
- Publication Date:
- 2015-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08193
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 6(3) : 129-138