This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
Leal, Arthur (author), Rumble, Joy (author), and Lamm, Alexa (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05793
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 28 pages.
A version of this article appears in print on September 6, 2015, Section A, Page 1 of the New York Edition of the New York Times with the headline, "Emails reveal academic ties in a food war.", Examines lobbying activities of firms and interest groups in the debate over bioengineered foods - and involving third-party scientists "and their supposedly unbiased research." Includes examples of interactions and financial support for university scientists by commercial firms.
International: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11100
Notes:
84 pages., First edition. Via online from IFIC website., This guide shows effective planning and execution of food safety risk communication thr4ugh a practical, hands-on approach for communicators.
Ollinger, Michael (author), Bovay, John (author), Hrdicka, Megan (author), and Wilkus, James (author)
Format:
Paper
Publication Date:
2015-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06578
Notes:
Paper presented at the Agricultural and Applied Economics>2015 AAEA and WAEA joint annual meeting, San Francisco, California, July 26-28, 2015., 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07874
Notes:
Pages 99-102 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition of Agri-biotech Applications, Ithaca, New York. 158 pages.
