Fiore, M. (author), Conto, F. (author), Conte, A. (author), and Pellegrini, G. (author)
Format:
Paper
Publication Date:
2015-06
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06291
Notes:
Accessed August 6, 2015., Paper presented at the AIEAA (Associazione Italiana di Economia Agraria e Applicata) conference, Ancona, Italy, June 11.12, 2015. 14 pages.
Misyak, Sarah H. (author), Johnson, Meredith Ledlie (author), McFerren, Mary M. (author), Culhane, Jennifer L. (author), Niewolny, Kim L. (author), Hosig, Kathryn W. (author), and Serrano, Elena (author)
Format:
Journal article
Publication Date:
2015-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06343
Zaffou, Madiha (author) and Campbell, Benjamin (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06279
Notes:
Accessed August 6, 2015., Paper presented at the Agricultural and Applied Economics Association annual meeting, San Francisco, California, July 26-28, 2015.
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."