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2. Awareness and preference for functional foods: the perspective of older Italian consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Annunziata, Azzurra (author), Vecchio, Riccardo (author), and Kraus, Artur (author)
- Format:
- Online journal article
- Publication Date:
- 2015-04-28
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09281
- Journal Title:
- International Journal of Consumer Studies
- Journal Title Details:
- 39(4) : 353-361
3. Challenges and prospects for consumer acceptance of cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author), Sans, Pierre (author), and Van Loo, Ellen J. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10872
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 14(2) : 285-294
- Notes:
- Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe’ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
4. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Szabo, Dorottya (author) and Juhasz, Aniko (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10922
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 117 : 111-118
- Notes:
- In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
5. Is the future of meat palatable? Perceptions of in vitro meat as evidenced by online news comments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Laestadius, L. (author) and Caldwell, Mark (author)
- Format:
- Journal article
- Publication Date:
- 2015-03-15
- Published:
- United Kingdom: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 204 Document Number: D12466
- Journal Title:
- Public Health Nutrition
- Journal Title Details:
- Volume 18, Issue 13
- Notes:
- 11 pages., Objective To understand current public perceptions of in vitro meat (IVM) in light of its potential to be a more environmentally sustainable alternative to conventional meat. Design A qualitative content analysis of the comments made on online news articles highlighting the development of IVM and the world’s first IVM hamburger in August 2013. Setting News article comment sections across seven US-based online news sources (The New York Times, The Los Angeles Times, The Washington Post, The Wall Street Journal, USA Today, Cable News Network and National Public Radio). Subjects Four hundred and sixty-two commenters who made eight hundred and fourteen publicly available online comments addressing IVM. Results Key themes in commenter perceptions of IVM included environmental and public health benefits, but also negative themes such as IVM’s status as an unnatural and unappealing food. Overall, the tone of comments was more negative than positive.
6. Public Perceptions of the Ethics of In-vitro Meat: Determining an Appropriate Course of Action
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Laestadius, L. (author)
- Format:
- Journal article
- Publication Date:
- 2015-08-01
- Published:
- United States: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12463
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 28
- Notes:
- 18 pages., While in vitro animal meat (IVM) is not yet commercially available, the public has already begun to form opinions of IVM as a result of news stories and events drawing attention to its development. As such, we can discern public perceptions of the ethics of IVM before its commercial release. This affords advocates of environmentally sustainable, healthy, and just diets with a unique opportunity to reflect on the social desirability of the development of IVM. This work draws upon an analysis of ethical perceptions of IVM in 814 US news blog comments related to the August 2013 tasting of the world’s first IVM hamburger. Specifically, I address three primary questions: (1) How does the public perceive the ethics of IVM development? (2) How acceptable is IVM to the public relative to alternative approaches to reducing animal meat consumption? and (3) What should all of this mean for the ongoing development and promotion of IVM? Ultimately, it is argued that there is a strong need for facilitation of public dialogue around IVM, as well as further research comparing the acceptability of IVM to other alternatives.
7. The machine or the garden: semiotics and the American yard
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirschman, Elizabeth C. (author)
- Format:
- Journal article
- Publication Date:
- 2015-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06903
- Journal Title:
- Semiotica
- Journal Title Details:
- 2015(207) : 369-393
8. What are the antibiotic issues consumers want to see changed?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arthur, Ned (author) and Blue, John (author)
- Format:
- Article
- Publication Date:
- 2015-12-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09485
- Notes:
- Truffle Media Networks LLC, Indianapolis, Indiana. 1 page., Article provides a link to presentations at the fifth National Institute for Animal Health Antiobiotic Symposium in Atlanta, Georgia.
9. What makes it green? The role of centrality of green attributes in evaluations of the greenness of products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gershoff, Andrew D. (author) and Frels, Judy K. (author)
- Format:
- Journal article
- Publication Date:
- 2015-01
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07451
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 79 (1): 97-110
10. When descriptive norm cues fail as persuasion agents in green supermarket advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 21 : 721-738
- Notes:
- 19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."