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    3. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    10. 3 challenges in communicating with the public

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scott, Jessie (author)
    Format:
    Magazine article
    Publication Date:
    2017-10-18
    Published:
    USA: Meredith Corporation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10340
    Journal Title:
    Successful Farming
    Notes:
    5 pages., Via online magazine., Winner of the 2017 Borlaug cast communication award, Jayson Lusk, shares the three challenges he sees in effectively communicating with the general public as well as some potential solutions.