1 - 5 of 5
Number of results to display per page
Search Results
2. Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chu, Kuo Ming (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10680
- Journal Title:
- Sustainability
- Journal Title Details:
- 10(12)
- Notes:
- 15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.
3. Free range, organic? Polish consumers preferences regarding information on farming system and nutritional enhancement of eggs: a discrete choice based experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zakowska-Biemans, Sylwia (author) and Tekien, Agnieszka (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10693
- Journal Title:
- Sustainability
- Journal Title Details:
- 9(11)
- Notes:
- 16 pages., Article #: 1999, via online journal., The main purpose of this study was to determine the structure of consumer preferences regarding information on farming system and nutritional enhancement of eggs to verify if consumers are willing to accept products combing sustainability and nutrition related claims. The data was collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method was selected in eliciting consumer preferences among different product profiles with varying levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters that differed significantly in terms of importance attached to production system attributes and socio-demographic profiles. The results of the experiment showed that price and farming system had the most significant mean relative importance in shaping consumers’ preferences, while other attributes such as nutrition and health claims, egg size, package size and hen breed were far less important. Free range eggs had the highest relative importance for consumers despite the fact that organic egg production systems are governed by much stricter animal welfare standards. Our segmentation revealed that two of our four clusters may be more easily reached by information on animal welfare related attributes in egg production than the others. The results of our study provide the policy makers and marketing practitioners with insights applicable for communication and pricing strategies for eggs with sustainability claims.
4. Vertical coordination in organic food chains: a survey based analysis in France, Italy and Spain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cavaliere, Alessia (author), Peri, Massimo (author), and Banterle, Alessandro (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10862
- Journal Title:
- Sustainability
- Journal Title Details:
- 8(6) : 569
- Notes:
- 15 pages., The paper analyses characteristics of vertical relationships of organic supply chains with a specific focus on the processing and retailing sectors. The analysis takes into account different regions of the EU Mediterranean area. Data were collected through interviews using an ad hoc questionnaire. The survey was based on a sample of 306 firms, including processors and retailers. The analysis revealed that a relevant aspect for the processing firms of organic products concerns the guaranteeing of safety and quality levels for the products. The main tools to implement the quality management are based on the adoption of specific production regulations and quality controls. The premium price most frequently applied by processors ranges from 10% to 40% and similar values are revealed for retailers. The diffusion of supply contracts allows the vertical coordination between agriculture and processing firms in the organic supply chains. The main distribution channels for the processing firms are represented by specialised shops in organic products, direct sales and supermarkets.
5. Drivers and Constraints to the Adoption of Organic Leafy Vegetable Production in Nigeria: A Livelihood Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Adbegboyega, J.A. (author), Olabisi, L.S. (author), Liverpool-Tassie, L.W. (author), and Delate, K. (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-21
- Published:
- United States: MTDI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12471
- Journal Title:
- Sustainability
- Journal Title Details:
- 12(1), 96
- Notes:
- Nigeria, the seventh most populous country in the world, is plagued by livelihood challenges such as poverty and food insecurity, which are more pervasive among farming households and rural communities. Organic farming is being promoted by some domestic non-governmental organizations as a means of addressing the problem of poverty and food insecurity among farming households and rural communities in the country. Promoters consider organic farming to be well-suited to smallholder farmers’ socio-economic conditions in Nigeria, and that it can help improve their livelihood conditions through increased agricultural productivity and farm income. However, the adoption of the technology by smallholder farmers has been underwhelming, for reasons yet to be studied. Using a livelihood framework and through a case study of farmers in Ibadan, Oyo State, this study qualitatively explores and provides insights into the factors that influence, constrain, and gender the adoption of organic farming in Nigeria. Overall, it was found that a mix of factors, which include institutional considerations, farmers’ livelihood assets and vulnerability contexts, their livelihood activities, and gender-related variables shaped adoption decision-making. The policy implications of the findings were outlined.