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2. Not Just Funny After All: Sarcasm as a Catalyst for Public Engagement With Climate Change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Ashley A. (author), Becker, Amy B. (author), and Colorado State University Loyola University Maryland
- Format:
- Online journal article
- Publication Date:
- 2018-07-13
- Published:
- United States: SAGE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11067
- Journal Title:
- Science Communication
- Journal Title Details:
- 40(4) : 524-540
- Notes:
- 17 pages, via online journal, Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.